Global A2P SMS Market 2017-Industry Growth Analysis, and Forecast To 2022 – by Credence Research
According to a new market report published by Credence Research
Inc., “A2P
SMS Market (Customer Relationship Management (CRM) services,
Push Content Services, Promotional Campaigns, Interactive Services, and Other
Services (Query & Search-Based Services)) - Growth, Share, Opportunities,
Competitive Analysis, and Forecast 2015 - 2022”, the global A2P market is
expected to expand at a CAGR of 4.9% from 2015 to 2022, exceeding US$ 78.0 Bn
by 2022.
Service and Market
Insights
Short Messaging Service (SMS) is one of the easiest to use and
ubiquitous forms of communication. Although SMS technology is no longer the
mainstay for peer-to-peer (P2P) communication, its reliability,
interoperability, and ubiquitous nature makes it the preferred carrier
technology for the application to person communication. The
Application-to-Person (A2P) SMS market is matured and is expected to exhibit
modest growth over the forecast period 2015 – 2022. The market is expected to
witness healthy growth between 2013 and 2017, with A2P SMS traffic exceeding 2
trillion messages by 2017. During this period, the mobile operators and third
party service providers are expected to introduce a wide range of services
across industries that use A2P SMSs for service initiation, monitoring or
control. However, with the swift penetration of smartphones, the balance is
expected to shift away from SMS as more products will use the IP network.
Competitive
Insights:
The global A2P SMS market is highly fragmented with the presence
of large number of participants in the ecosystem. Different participants
included in the A2P SMS ecosystem include bulk SMS providers, SMS
aggregators, SMS gateway providers, mobile advertisers, and telecom operators.
Amongst these, telecom operators offering SMS in bulk to SMS aggregators
account for the majority of the market revenue share in 2014. Some of the
leading players profiled in the research study include Aicent, Inc. (the U.S.),
AMD Telecom SA (Greece), Dialogue Communications Ltd. (UK), mBlox (the U.S.),
Syniverse Technologies LLC (the U.S.), Tanla Solutions Ltd. (India), Ogangi
Corporation (USA), Angkor Data Communications Group Co., Ltd. (Cambodia), Symsoft
AB (Sweden), Optimizer HQ (New Zealand), Silverstreet BV (The
Netherlands), and Wavecell Pte., Ltd. (Singapore) among others.
Currently, there is a push from telecom operators and SMS service providers to
use SMS channels for verticals beyond social networking. This is in the form of
SMS-based alerts for ticketing, bill payment, and clinic appointment reminders
among others.
Recommendations for
Market Players:
Browse the full A2P SMS
(Customer Relationship Management (CRM) services, Push Content Services,
Promotional Campaigns, Interactive Services, and Other Services (Query &
Search-Based Services)) Market - Growth, Share, Opportunities, Competitive
Analysis, and Forecast 2015 – 2022 report at http://www.credenceresearch.com/report/a2p-sms-market
Service and Market
Insights
Short Messaging Service (SMS) is one of the easiest to use and
ubiquitous forms of communication. Although SMS technology is no longer the
mainstay for peer-to-peer (P2P) communication, its reliability,
interoperability, and ubiquitous nature makes it the preferred carrier
technology for the application to person communication. The
Application-to-Person (A2P) SMS market is matured and is expected to exhibit
modest growth over the forecast period 2015 – 2022. The market is expected to
witness healthy growth between 2013 and 2017, with A2P SMS traffic exceeding 2
trillion messages by 2017. During this period, the mobile operators and third
party service providers are expected to introduce a wide range of services
across industries that use A2P SMSs for service initiation, monitoring or
control. However, with the swift penetration of smartphones, the balance is
expected to shift away from SMS as more products will use the IP network.
Competitive
Insights:
The global A2P SMS market is highly fragmented with the presence
of large number of participants in the ecosystem. Different participants
included in the A2P SMS ecosystem include bulk SMS providers, SMS
aggregators, SMS gateway providers, mobile advertisers, and telecom operators.
Amongst these, telecom operators offering SMS in bulk to SMS aggregators
account for the majority of the market revenue share in 2014. Some of the
leading players profiled in the research study include Aicent, Inc. (the U.S.),
AMD Telecom SA (Greece), Dialogue Communications Ltd. (UK), mBlox (the U.S.),
Syniverse Technologies LLC (the U.S.), Tanla Solutions Ltd. (India), Ogangi
Corporation (USA), Angkor Data Communications Group Co., Ltd. (Cambodia), Symsoft
AB (Sweden), Optimizer HQ (New Zealand), Silverstreet BV (The
Netherlands), and Wavecell Pte., Ltd. (Singapore) among others.
Currently, there is a push from telecom operators and SMS service providers to
use SMS channels for verticals beyond social networking. This is in the form of
SMS-based alerts for ticketing, bill payment, and clinic appointment reminders
among others.
Recommendations for
Market Players:
·
Service providers should look for a
carrier technology which is reliable and not prone to data leakages. Carrier
grade messaging can suffice these requirements.
·
Work with OTT (Over-the-Top) players
through SMS APIs
·
Pair SMS with other Technologies like
GPS (Global Positioning Systems) and NFC (Near Field Communication)
·
Make A2P SMS more user friendly
·
Augment the use of A2P SMS for
enterprise and SME messaging
·
Focus on delivering better service
rather than the technology development
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