A2P SMS Market Size, Share, Demand And Growth Analysis, Forecast 2017 To 2022 – by Credence Research
According to a new market report published by Credence
Research Inc., “A2P SMS Market (Customer
Relationship Management (CRM) services, Push Content Services, Promotional
Campaigns, Interactive Services, and Other Services (Query & Search-Based
Services)) - Growth, Share, Opportunities, Competitive Analysis, and Forecast
2015 - 2022”, the global A2P market is expected to expand at a CAGR of
4.9% from 2015 to 2022, exceeding US$ 78.0 Bn by 2022.
Browse the full A2P SMS
(Customer Relationship Management (CRM) services, Push Content Services,
Promotional Campaigns, Interactive Services, and Other Services (Query &
Search-Based Services)) Market - Growth, Share, Opportunities, Competitive
Analysis, and Forecast 2015 – 2022 report at http://www.credenceresearch.com/report/a2p-sms-market
Service and Market Insights
Short Messaging Service (SMS) is one
of the easiest to use and ubiquitous forms of communication. Although SMS
technology is no longer the mainstay for peer-to-peer (P2P) communication, its
reliability, interoperability, and ubiquitous nature makes it the preferred
carrier technology for the application to person communication. The
Application-to-Person (A2P) SMS market is matured and is expected to exhibit
modest growth over the forecast period 2015 – 2022. The market is expected to
witness healthy growth between 2013 and 2017, with A2P SMS traffic exceeding 2
trillion messages by 2017. During this period, the mobile operators and third
party service providers are expected to introduce a wide range of services
across industries that use A2P SMSs for service initiation, monitoring or
control. However, with the swift penetration of smartphones, the balance is
expected to shift away from SMS as more products will use the IP network.
Competitive Insights:
The global A2P SMS market is highly
fragmented with the presence of large number of participants in the ecosystem.
Different participants included in the A2P SMS ecosystem include bulk SMS
providers, SMS aggregators, SMS gateway providers, mobile advertisers, and
telecom operators. Amongst these, telecom operators offering SMS in bulk to SMS
aggregators account for the majority of the market revenue share in 2014. Some
of the leading players profiled in the research study include Aicent, Inc. (the
U.S.), AMD Telecom SA (Greece), Dialogue Communications Ltd. (UK), mBlox (the
U.S.), Syniverse Technologies LLC (the U.S.), Tanla Solutions Ltd. (India),
Ogangi Corporation (USA), Angkor Data Communications Group Co., Ltd.
(Cambodia), Symsoft AB (Sweden), Optimizer HQ (New Zealand), Silverstreet
BV (The Netherlands), and Wavecell Pte., Ltd. (Singapore) among others.
Currently, there is a push from telecom operators and SMS service providers to
use SMS channels for verticals beyond social networking. This is in the form of
SMS-based alerts for ticketing, bill payment, and clinic appointment reminders
among others.
Recommendations for Market Players:
- Service providers should look
for a carrier technology which is reliable and not prone to data leakages.
Carrier grade messaging can suffice these requirements.
- Work with OTT (Over-the-Top)
players through SMS APIs
- Pair SMS with other
Technologies like GPS (Global Positioning Systems) and NFC (Near Field
Communication)
- Make A2P SMS more user
friendly
- Augment the use of A2P SMS
for enterprise and SME messaging
- Focus on delivering better
service rather than the technology development
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