Mobile Augmented Reality Market Analysis, and Forecast 2017 To 2022 – by Credence Research
According to a new market report published by Credence
Research “Mobile Augmented Reality Market(Consumer
(Gaming, Live and Video Entertainment) and Enterprise & Public Sector
(Retail, E-commerce, Advertising, Retail, Education, Healthcare, Military, and
Architectural and Building Design) - Growth, Share, Opportunities, Competitive
Analysis, and Forecast 2015 - 2022” the mobile augmented reality
market was valued at US$ 295.4 in 2013 Mn and is poised to witness a double
digit compound annual growth rate during the forecast period.
Browse the full Mobile Augmented
Reality (Consumer (Gaming, Live and Video Entertainment) and Enterprise &
Public Sector (Retail, E-commerce, Advertising, Retail, Education, Healthcare,
Military, and Architectural and Building Design)) Market - Growth, Share,
Opportunities, Competitive Analysis, and Forecast 2015 - 2022 report at http://www.credenceresearch.com/report/mobile-augmented-reality-mar-market
Market Insights
The Mobile Augmented Reality (MAR)
technology has been around since the latter half of the previous decade. Today,
the technology is the base for some of the most innovative mobile apps in the
market. After all years of hype surrounding the technology, it is finally on
the verge of becoming mainstream. The proliferation of smartphones and
tablets and advancements in their computational capabilities has provided an
ideal medium for consumers to experience augmented reality. Additionally
the proliferation of mobile app stores and growing demand for MAR gaming apps
and Medical MAR apps are expected to drive market growth in the coming years.
Competitive Insights:
The global mobile augmented reality
market is highly fragmented across verticals, requiring technology providers to
understand distinct differences and requirements of different industry
verticals. The leading top 4 players in the global mobile augmented reality
market account for less than 45 percent of the global market revenue. Some of
the leading players identified in the global mobile augmented reality market
include Google, Inc. (the U.S.), Qualcomm, Inc. (the U.S.), Apple, Inc. (the
U.S.), Blippar (the U.K.), Wikitude GmbH (Austria), Daqri LLC (the U.S.),
Augmensys GmbH (Austria), and Augmented Pixels (the U.S.) among others. The
global mobile augmented reality market also includes large number of niche
players, accounting for trivial market share individually. The global mobile
augmented reality market is driven by new technology development and technology
innovation. Thus the competitive rivalry among current market players is
comparatively high.
Key Trends:
·
Growing demand for augmented reality
wearable displays in consumer applications
·
Declining price of microdisplays
·
Proliferation of mobile devices and
advancements in their computational capabilities
·
Proliferation of mobile app stores
and demand for MAR gaming apps and Medical MAR apps
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