Global A2P SMS Market - Analysis, Size, Share, Growth, Trends, and Forecast To 2022 – by Credence Research
According
to a new market report published by Credence Research Inc., “A2P SMS Market (Customer
Relationship Management (CRM) services, Push Content Services, Promotional
Campaigns, Interactive Services, and Other Services (Query & Search-Based
Services)) - Growth, Share, Opportunities, Competitive Analysis, and Forecast
2015 - 2022”, the global A2P market is expected to expand at a CAGR of
4.9% from 2015 to 2022, exceeding US$ 78.0 Bn by 2022.
Browse
the full A2P SMS (Customer Relationship Management (CRM) services, Push
Content Services, Promotional Campaigns, Interactive Services, and Other
Services (Query & Search-Based Services)) Market - Growth, Share,
Opportunities, Competitive Analysis, and Forecast 2015 – 2022 report at http://www.credenceresearch.com/report/a2p-sms-market
Service
and Market Insights
Short Messaging
Service (SMS) is one of the easiest to use and ubiquitous forms of
communication. Although SMS technology is no longer the mainstay for
peer-to-peer (P2P) communication, its reliability, interoperability, and
ubiquitous nature makes it the preferred carrier technology for the application
to person communication. The Application-to-Person (A2P) SMS market is matured
and is expected to exhibit modest growth over the forecast period 2015 – 2022.
The market is expected to witness healthy growth between 2013 and 2017, with
A2P SMS traffic exceeding 2 trillion messages by 2017. During this period, the
mobile operators and third party service providers are expected to introduce a
wide range of services across industries that use A2P SMSs for service
initiation, monitoring or control. However, with the swift penetration of
smartphones, the balance is expected to shift away from SMS as more products
will use the IP network.
Competitive
Insights:
The global A2P
SMS market is highly fragmented with the presence of large number of
participants in the ecosystem. Different participants included in the A2P SMS
ecosystem include bulk SMS providers, SMS aggregators, SMS gateway
providers, mobile advertisers, and telecom operators. Amongst these, telecom
operators offering SMS in bulk to SMS aggregators account for the majority of
the market revenue share in 2014. Some of the leading players profiled in the
research study include Aicent, Inc. (the U.S.), AMD Telecom SA (Greece),
Dialogue Communications Ltd. (UK), mBlox (the U.S.), Syniverse Technologies LLC
(the U.S.), Tanla Solutions Ltd. (India), Ogangi Corporation (USA), Angkor Data
Communications Group Co., Ltd. (Cambodia), Symsoft AB (Sweden), Optimizer HQ
(New Zealand), Silverstreet BV (The Netherlands), and Wavecell
Pte., Ltd. (Singapore) among others. Currently, there is a push from telecom
operators and SMS service providers to use SMS channels for verticals beyond
social networking. This is in the form of SMS-based alerts for ticketing, bill
payment, and clinic appointment reminders among others.
Recommendations
for Market Players:
·
Service providers should look for a carrier technology which is
reliable and not prone to data leakages. Carrier grade messaging can suffice
these requirements.
·
Work with OTT (Over-the-Top) players through SMS APIs
·
Pair SMS with other Technologies like GPS (Global Positioning
Systems) and NFC (Near Field Communication)
·
Make A2P SMS more user friendly
·
Augment the use of A2P SMS for enterprise and SME messaging
·
Focus on delivering better service rather than the technology
development
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